an independent and impartial strategy practice.
we help you take better steps today,
to get ready for tomorrow.
Working with an impartial partner who believes in the power of doing not just talking - means you’ll move towards something better, sooner.
Founded by Matthew Knight, who has been leading projects which deliver strategic change within brands and organisations, for over 20 years, Foxlark partners with teams to explore what the future might have in store for their business, and co-design approaches to make sure they’re ready for what is coming. Independent, impartial strategic exploration, direction and prototyping, and casting the right teams to deliver it.
We can work end to end, overseeing an entire process, or just dip in where we can add most value - and we’ll bring relevant friends along if needed.
Every stage of the project delivers something useful and tangible, so however you move forward, you’ll be able to make better decisions and actions.
We’ve done this for large agencies and small, big brands and start-ups, teams and individuals, local and global, commercial and non-profit.
"I might be a bit cynical, but Marketing Strategists don’t always understand the business they are trying to support. Matthew does. I’m truly impressed with how quickly he was able to understand our business model, our brand, our products and how we internally structure ourselves. I’ve never met a person quite as broad and sharp in his Marketing competence - supportive of everything from strategic directional projects to actual prototyping and process planning." -- Mikael Oldebäck, Klarna
"Matthew left the room feeling inspired by a mix of ambitious and immediately achievable ideas, and how to get started in training and investing in this space right away." -- Chloe Healy, Penguin Random House
"Matthew's natural curiosity means he is able to come up with ideas that genuinely refresh the way that businesses can build relationships with their customers in a way that is better for everyone." -- Matthew Hook, Dentsu Aegis Network
"Matthew is part strategist, part creative, part technologist. Above all else, he is a thinker who sees the world through multiple lenses always ready to push and pull at a challenge in order to get to a solid solution." -- Justine Bloome, Vaynermedia
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