an independent and impartial strategy practice.
we help you take better steps today,
to get ready for tomorrow.

we are currently

helping a leading design agency define their new offering helping organisations find better ways to support their talent building a smarter way to create connections between people

we have recently

spent six months in stockholm with klarna: helping them to communicate their product offering in a clear, consistent and compelling way. designed the future of mass marketing with local industries for a leadership project for a global FMCG business. helped a startup articulate their product - aiming to empower consumers to own their data. collaborated on shifted strategies - a tool for getting out of a creative rut. spoke to audiences at bloomberg, the AAI, and the book marketing society on the future of their category. wrote extensively about the importance of being open, honest and human at work, and started a working group for to support mental health for independent workers. built a concept voice application to bring stories to life in three days. worked with adidas to explore emerging technologies and created an AI powered art installation. immersed ourselves in the world of a leading retail design studio, and defined a set of projects to transform their strategic capabilities. launched the manual of me - to help others work better with you, and developed new features to support both coaches and organisations. guided a community group of 500 people who are actively designing the way they work. created a tiny little tool which helps people celebrate the little wins they've accomplished every day.

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what could we do?
what should we do?
how could we do it?
how should we do it?
what can we do today?
who can help us do it?
how can we carry on tomorrow?

Working with an impartial partner who believes in the power of doing not just talking - means you’ll move towards something better, sooner.

Founded by Matthew Knight, who has been leading projects which deliver strategic change within brands and organisations, for over 20 years, Foxlark partners with teams to explore what the future might have in store for their business, and co-design approaches to make sure they’re ready for what is coming. Independent, impartial strategic exploration, direction and prototyping, and casting the right teams to deliver it.

We can work end to end, overseeing an entire process, or just dip in where we can add most value - and we’ll bring relevant friends along if needed.

Every stage of the project delivers something useful and tangible, so however you move forward, you’ll be able to make better decisions and actions.

We’ve done this for large agencies and small, big brands and start-ups, teams and individuals, local and global, commercial and non-profit.

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Let's have coffee,
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Contact us
mo "I might be a bit cynical, but Marketing Strategists don’t always understand the business they are trying to support. Matthew does. I’m truly impressed with how quickly he was able to understand our business model, our brand, our products and how we internally structure ourselves. I’ve never met a person quite as broad and sharp in his Marketing competence - supportive of everything from strategic directional projects to actual prototyping and process planning." -- Mikael Oldebäck, Klarna
ch "Matthew left the room feeling inspired by a mix of ambitious and immediately achievable ideas, and how to get started in training and investing in this space right away." -- Chloe Healy, Penguin Random House
mh "Matthew's natural curiosity means he is able to come up with ideas that genuinely refresh the way that businesses can build relationships with their customers in a way that is better for everyone." -- Matthew Hook, Dentsu Aegis Network
jb "Matthew is part strategist, part creative, part technologist. Above all else, he is a thinker who sees the world through multiple lenses always ready to push and pull at a challenge in order to get to a solid solution." -- Justine Bloome, Vaynermedia

Thinking. Doing. Sharing.

Fizzy Brain.

My brain jumps around - which is bonus and a curse.

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Sometimes new isn't better

Don’t always chase the new. See how you can learn from craftspeople too.

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How do introverts play trumpet?

An open question to the industry, rooted in an emerging trend: the increased visibility of the introverted.

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Celebrate the Little Wins

It's one of my favourite places on the internet - the channel #littlewins reminds us to celebrate the small steps as well as the big deliveries.

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foxlark strategy limited
company no. 11158823
vat no. 296 6774 34
principal: matthew knight
talent model: fluid friends
registered addr: global house, london n12 8np
correspondance addr: 20 brook road, twickenham tw1 1je